The way people read online is very different to the way people read in print so it is essential to adapt to the medium. This Voluntary Arts Briefing gives a simple ten point guide to writing for the web which will help you avoid the common pitfalls which result in a wasted opportunity to share your news with your audience.

Our simple tips will ensure you make the right decisions for your audience and put your key messages front and centre. We explain how to format your text and prioritise your information so that the most important text is prominent and legible. We also share tips on how to put some personality into your writing so that you stand out in a unique and recognisable way that chimes with your target audience.

Download Briefing 73 - Writing for the Web