Getting the word out to local and national press is an important way of sharing what your group is doing and particularly important when launching a new project or campaign or looking for participants. This short and simple guide will help you keep your press releases short and simple - and effective! We go over the basic principles of putting together the text and layout as well as a few clever tips to avoid mistakes, including:

  • Structure and content
  • Presentation and layout
  • Language and tone
  • Notes to Editors
  • Images
  • An example press release

Download Briefing 77: How to write a press release