Getting the word out to local and national press is an important way of sharing what your group is doing and particularly important when launching a new project or campaign or looking for participants. This short and simple guide will help you keep your press releases short and simple - and effective! We go over the basic principles of putting together the text and layout as well as a few clever tips to avoid mistakes, including:

• Structure and content
• Presentation and layout
• Language and tone
• Notes to Editors
• Images
• An example press release

Download Briefing 77: How to write a press release