This Briefing provides basic guidelines for design of printed promotional material – posters, flyers, advertisements and leaflets. Good design should be eye-catching, attractive and communicate information effectively and economically. Ultimately publicity designed well can help attract more people to your group and/or event.

We advise you on what to consider in terms of structure of information and layout, provide a checklist of what to include and tips on design software and free online tools.

Download Briefing 76: Guide to Good Design