If you want people to take part in your activities, marketing is an essential and inherent part of what you do. It is about communicating with people who are interested in what you are doing, giving them access to something they want, and building a closer relationship with them.

This Briefing gives an introduction to developing a marketing campaign including:

• your 'product'
• your USPs (unique selling points)
• target audiences
• your messaging
• different media you can use
• monitoring and evaluation

Download Briefing 75: Getting started marketing