This Briefing can help your voluntary group make the most of social media as a marketing tool. It describes the benefits of creating content that people value, as well as how to measure your impact against what you have done in the past, and other groups similar to yours.

You can also visit the Voluntary Arts YouTube channel to view two short, handy videos on social media:

‘Working with a social media volunteer‘ – Carol Williams from the Scottish Community Drama Association tells us about her hugely positive experience of recruiting a volunteer to help their organisation with social media.

‘How to set up an event on Facebook‘ – Fin Wycherley talks you through her step-by-step guide to adding, and promoting, your event on Facebook.

Download Briefing 168: Creating engaging content for social media