John has worked in the creative industries for over 30 years. During this time, he has worked with many global brands including Vodafone and Microsoft as well as leading creative agencies including Fjord and Accenture Interactive. His responsibilities in these organisations have spanned research and development, strategy and delivery and design and creative leadership.

John’s academic career has run in parallel with his practice, starting with studying Fine Art with telematic pioneer Roy Ascott at Newport College of Art and Design. More recently he has studied at Guildhall, Birmingham and Aalto Universities to PhD level in design.

An editorial board member of the Design Journal, John is also active in the research community with reviewer responsibilities at the International Journal of Design and Technology and Design Education.